I was going through blog posts today and came across Lenn Harleys post about Working with Buyers, which then took me to Maggie Dokics post on Educating Our Customers.
Lenn of course had some really great points that buyers need to understand and Maggie describes what happens to many of us every now and then - a buyer working with several agents.
I've had this happen to me before. While Maggie describes the anger that most of us feel, I tend to take a different approach. See, I love a challenge. If you have a buyer say he is working with other agents, why would you blow him off as a waste of time? Here are a couple of thoughts:
- If this was a listing appointment, and you knew the sellers were interviewing a couple other agents, would you be just as angry at them for not interviewing only you?
- Would you walk away and tell the "jerk" sellers to go with one of the other agents because you don't need to waste your time on someone not yet loyal to you? I highly doubt it.
What you would do is fight like hell to show your worth and get them to list with you.
This is exactly what you need to do with a buyer. It's not like you showed him 50 homes one day, it was only a couple. So instead of complaining about him cheating on you, you should fight for him and earn his loyalty. That's right EARN his loyalty.
In my case, once I knew my buyer was doing this to me, I took off the gloves.
- First, I always provide a Buyer's Packet, which includes my personal brochure, various pamphlets about the town, how the real estate process works in my state, etc. I also put the listing sheets in a nice bound portfolio. I am a professional, and I need to present myself that way, so even if it is only one listing, it is bound and ready to go.
- Second, as we were driving around, I flooded them with information on the areas they were looking into, asked very detailed information on what they were looking for, then told them where to find it.
- Next, I took them on a town tour (keeping them in the car longer) so they could get to know me better. They were tired when I was done with them, (I made sure I showed them homes first) so that when they went to view the others, they just didn't have the energy to get to know the agent.
I usually would have followed up the next day, but they called me back before I could and asked to see some more. When I asked them how the rest of their tour went, they said not good....then asked me if I would be their only agent.
At the closing table a month later, I asked them why they really went with me. They said I was the only agent that showed any real interest in what they wanted and gave them information they didnt' even know they needed.
Thank God I worked my butt off those three hours we were together. It takes work to show your worth and more agents need to realize this or they are just going to end up as another statistic. But the main point I want to make is that having clients is not a right, it's a privilege. Like most privileges we get, we have to work for them, and most importantly, earn them. So next time you think about giving up on a Customer, like in this case, except the challenge. Go after them tiger!












