Today I read a great article in Fortune Magazine about the Y generation and what they are all about. I hadn't really given it much thought because being defined by a generation and lumping a bunch of us into a group just seemed a little too Gen-eric. But as I started thinking about how Gen Y is defined, I realized that "Hey, that sounds alot like me." The problem is that I have always been told I was a Generation X baby.
Gen X = born between 1961-1976
Gen Y = born between 1977-1998
I looked at these numbers and realized, "No wonder I am confused". I was born in 1975 so I am a very young Gen X'er, but a very old Gen Y'er...after some research, I found my dilemma is also further defined. Those of us that fall in between are actually the MTV Generation. (even though my dad refused to get cable so I never viewed MTV growing up unless I was at a friends house).
We have been reading from NAR and other avenues about how we, as real estate professionals, need to understand these generations in order to better serve them. From the transactions I have had with Baby Boomers, I understand how generations can differ in beliefs and values. Here is how the new generations are defined:
Gen X:
- don't need someone looking over their shoulder
- don't trust corporations or the government to take care of them
- have no problem leaving a job to find a better one. staying in the same job for 30 years will never happen for them.
- they like to be included in everything. Don't manage them, but mentor them.
- love independence
- use technology
Gen Y :
- like some independence but need structure and help
- have lived with nothing but technology
- prefer to make a job work and try to change it to make it better
- new to corporate world so they must be mentored in order to succeed
- work well in teams and groups
- great at multi-tasking
I see myself in both these groups. I like my independence ( thus being a real estate agent after I escaped the corporate world), am great at multi-tasking, and could not live without technology (ok, yes I could). But another reason I am also a Gen Y'er, is because I believe that I can do anything.
The problem I see with some real estate agents is the need for them to control the transaction completely. They don't understand that the new generation can take care of themselves, with the help of technology of course. Just like the articles I read about or the classes you can take on how to do business with a Gen X-Y person say, I like to do my research on the Internet before I do anything. That includes buying a car, buying furniture, shopping on Ebay, paying bills on line, looking for my own home on sites other than MLS or Realtor.com (including FSBO sites), and taking education courses on-line. My cell phone, camera, and laptop are attached to my third arm.
So when it's time for you to help one of us in the MTV or Y Generation, remember to do these things:
- include them in the transaction completely
- use as much technology as you can
- understand they might know more about a neighborhood than you do upon first contact
- don't be put off if a parent wants to speak with you or look at a home with their adult child
- don't think they can't afford a house. Many have a better understanding of money than you did growing up.
- treat them with respect
If you do all these things and more, we tend to be very loyal and include you in the circle of trust. Being in that circle means you will prosper too...through referrals of friends, family, and co-workers. Good luck and "may the Force be with You".